Paramount has inked a new five-year media rights agreement to make Paramount+ the primary streaming home of PBR ’s (Professional Bull Riders) tour Unleash The Beast starting in the 2026 season on December 12.

Paramount+ will stream live coverage of the full PBR Unleash The Beast, a competition spanning five months in 19 cities across 17 states. The partnership builds on a long-standing rights deal between PBR and CBS Sports, which started in 2013 and runs through 2030. CBS will continue to carry the CBS Game of the Week during the 2026 Unleash The Beast Season.

Last month, the network aired its highest-rated PBR broadcast ever, reaching an average of 2.70 million viewers.

In 2021, Pluto TV launched of PBR RidePass as an exclusive live channel on the platform.

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