Spotlighting Asahi Super Dry’s distinct taste and modern Japanese spirit, the brand builds on its “Rugby Like Never Before” campaign from the Women’s Rugby World Cup 2025, with the launch of its latest “Seek What Is Unique” cinematic film.

Unveiled last month, the striking campaign explores the overarching theme of individuality, uniqueness, and seeking new things. Shot in Tokyo, the visuals blend tradition and modernism, showcasing the essence of Japan’s capital — from its night-time neon lights to iconic skyline — rooted in embracing unexpected experiences.

Having partnered with teams like Black Girls Ruck earlier this year, championing grassroots communities has been at the heart of the brand’s ethos. Continuing its involvement in celebrating emerging talent like these, later this mon

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