Summary: • Heineken renews its Formula 1 partnership in a new multi-brand deal, resuming Title Partnership of the São Paulo Grand Prix from 2027. • The collaboration launches the world’s first F1 season ticket, giving fans access to all 24 races with travel and accommodation included. • F1 superfan Brandon Burgess receives the first ticket, with another fan set to win the next one via F1® Unlocked next year.

Since 2016, Heineken has been a proud sponsor of Formula 1, delivering a range of side-track brand initiatives from TV adverts to bespoke fan experiences. Today, in São Paulo – where Heineken will resume Title Partnership of the local Grand Prix from 2027 – it was announced that the pair have renewed their collaboration in a new multi-brand deal.

The renewed partnership also in

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