SAN FRANCISCO—On Tuesday, November 4, the San Francisco Police Department indicated that they launched the “You Can Help, Too” campaign to urge individuals to assist in solving homicides and homicide cold cases following legislation this year that expanded Homicide Reward Fund eligibility, Interim Chief Paul Yep announced.

The San Francisco Board of Supervisors amended the city’s Administrative Code earlier in 2025, allowing the SFPD to distribute reward payments to individuals who provide new information in homicide cases that lead to the filing of criminal charges. Previously, individuals were only eligible for the reward fund if charges resulted in a conviction. Rewards may be up to $250,000 in cases where they are offered at the Chief’s discretion.

The legislation allows rewards to b

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