Nazara Technologies Limited (Nazara), a diversified gaming and sports media platform, has announced the launch of its new corporate brand identity. This refreshed identity reflects Nazara’s evolution over the past 25 years and reinforces its long-term vision of building immersive, inclusive, and globally relevant gaming experiences.

The new brand positioning is articulated through the tagline “Enter. Magic.”, representing Nazara’s commitment to creating interactive worlds that inspire, connect and entertain players across geographies, platforms and genres.

Speaking at the launch, Nitish Mittersain, Founder and CEO , said, “Nazara began with a simple aspiration — to create meaningful experiences for gamers and creators. Over the years, we have grown into India’s largest gaming ecosystem

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