Scara Gaming introduced Scara Live. A new vertical built to reimagine how live experiences come to life in India. At the crossroads of entertainment, sports, and culture, Scara Live helps brands move beyond screens and into the real world, where real connections happen. From original IPs to data-driven insights and creative storytelling, Scara Live crafts experiences that are bold, immersive, and built to spark conversation, emotion, and impact.

Founded by industry veterans, Manoj George brings over 20+ years of experience in gaming, tech, and culture domains, leading business and revenue functions for brands such as NODWIN Gaming, Cornerstone, and UTV Disney.

Mazher Ramzanali, who previously worked with Budweiser, OML, MTV, and Vice Media, joins with 15+ years of experience in branding,

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