NEW DELHI: Renowned toothpaste company Colgate has made a strange claim that "people in India don't brush their teeth." According to the company, this is one of the reasons for its sharp drop in sales across India. The company made this claim after its sales fell sharply for the third consecutive financial quarter.

Earlier, the company had said that Indians use very little toothpaste compared to other countries. The biggest decline was witnessed in urban areas, where Colgate once had strong sales. According to the company's assessment, distribution issues have also seriously affected sales. To attract customers, Colgate recently launched new premium toothpaste products, which are of higher quality and price. However, even its recently introduced “Colgate Strong Teeth” variant failed to ma

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