As Oprah Winfrey releases her favorite things for 2025 , we are taking a look at a local brand that was considered for the list in the last few years.

The list features over 100 items with over half of the list featuring products from small businesses. In addition, over 60 items on the list are under $100 and over 30 items are under $50.

Swaddle Bar , a Birmingham-based children's brand, was considered for Oprah's Favorite Things list, leading to increased visibility and sales for the woman-owned company.

Learn about Swaddle Bar in the video player above.

The brand, known for its collection of products for mothers and children, was a finalist for the 2024 Oprah's Favorite Things list.

The holiday gift guide includes eight different categories, ranging from kids and families t

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