Affluent Indians have never spent more. From destination weddings to designer bags, from five-star brunches to Rs 5 lakh sofas, the wallet of urban India is stretching wider every year. The number of affluent households is set to double by the end of this decade. And they aren’t saving – they’re spending, loudly and proudly.

According to The World Market for Luxury Goods 2025 report from Euromonitor International, the Indian luxury market is projected to reach $12.1 billion this year growing at a 74% compounded annual growth rate, among the fastest in the world.

Also, according to the report, 81% of global luxury sales still occur in physical stores, proving that the joy of “being seen while buying” still counts. As Euromonitor’s Fflur Roberts explains, luxury has turned from product-cen

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