The French production landscape has come a long way since Emily first hit town.

In early 2019, “ Emily in Paris ” was among 15 international shoots to touch down in Gaul, together generating around $70 million in local spending per quarter. Six years later, that picture looks very different. The post-pandemic boom has subsided while investment has surged, with between 18-20 commensurate projects now averaging $175 million over similar periods. In fact, overall spending crested past $300 million in the first quarter of 2025, driven by “Emily’s” fifth-season return and a sector strengthened by new capacity in animation, VFX and studio infrastructure — all part of a wider plan to make France a one-stop shop for production.

Public support has been central to that transformation. A 2020 upd

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