U.K. TV giant ITV , led by CEO Carolyn McCall , is planning 35 million ($46 million) in “temporary,” or “one-off,” cost savings amid “softer” advertising demand in the fourth quarter. The news came Thursday as the company reported the latest revenue for its ITV Studios production arm and advertising business.

Third-quarter revenue came in unchanged from the year-ago period, better than forecast. That leaves nine-month ad revenue down 5 percent year to date. The company had previously forecast that its total ad revenue would come in “marginally down” in the third quarter, “compared to the same period in 2024, reflecting the tough comparative from the final knockout matches of the Men’s Euros in July 2024.” However, the firm had also predicted continued “strong growth in digital advert

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