Travel is no longer just about getting away from it all. For Gen Z, it has become a means of self-expression. A study conducted by Skyscanner in July 2025 reveals that 85% of this generation believe that travel directly influences their personal style, compared with 74% across all generations.

This influence even shapes their choices: 71% of 18-24-year-olds would consider choosing a destination on the strength of its fashion culture. More than just a leisure activity, travel has become a genuine source of inspiration. Discovering local style, visiting fashion exhibitions, and hunting for vintage pieces are integral to their trips.

Nearly 43% explore vintage boutiques and 47% visit fashion-related museums or exhibitions abroad. To find the best spots, young travellers rely mainly on socia

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