Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads.

Under the deal, users of the Amazon DSP (demand side platform) ad-buying system now have access to inventory on iHeartMedia’s streaming music and livestreaming radio channels. In 2026, Amazon DSP will add iHeartPodcasts and iHeartMedia’s broadcast radio stations. In the U.S., iHeartMedia is the biggest radio broadcaster, operating more than 870 owned stations in 160 markets.

The expanded partnership with iHeartMedia comes after Amazon landed a similar pact with Spotify covering programmatic ad inventory. Amazon DSP also provides access to inventory in Amazon Music.

Amazon Ads and iHeartMedia have already been working together for the past decade.

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