While many organizations overlook the value of accurate data, Leinster Rugby understood that building lasting fan relationships begins with meaningful insights. With a large passionate supporter base, the club saw an opportunity to elevate the fan journey to match its on-field success. Yet, fragmented data across ticketing, retail and internal platforms made it difficult to track fan behavior and fully understand its audience.

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The club sought to connect fan touchpoints, from ticket purchases to match attendance, to deliver personalized experiences. This required deeper insights and stronger planning of marketing and sponsorship campaigns.

Without a cohesive data

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