Recently, SportsX, MLSE Digital Labs, and Amazon Web Services (AWS) held their Technology Showcase at Scotiabank Arena in Toronto. While on the Toronto Raptors’ turf, I had a chance to take a look at the new cloud-based technology innovations from the companies, including the ‘Shooting Lab’.

Over the course of an afternoon, I was able to get a sense of what the Shooting Lab was and how it’ll impact training and coaching. From a very top level, the Shooting Lab was developed by MLSE and AWS in conjunction to provide biomechanical data of players to highlight mechanics and efficiency. By analyzing this data, coaches and players can receive feedback on their performance, their movement, and other novel pieces of data. Utilizing AWS’ cloud and generative AI, the Shooting Lab can then render p

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