Key Takeaways

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone.

Effective marketing and an established platform are crucial for a book’s success, requiring careful planning and possibly professional help.

Choosing the appropriate publishing path, whether traditional, self or hybrid, impacts the book’s timeline, control and financial investment.

Business owners often hear that a book is the ultimate credibility booster. But publishing in the nonfiction space (especially when your goal is to grow a company) comes with unique challenges and misconceptions. Before you dive in, take time to evaluate what a book can (and can’t) do for your business.

Start with your goal

The first question every aspiring

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