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Coca Cola has released another set of AI-generated ads for the holidays

Last year, the brand faced significant backlash for using AI in their commercials, after its long history of emotionally moving ads for the holidays

“Coca-Cola embraces innovation with AI-powered storytelling," said Coca Cola's global vice president and head of generative AI, Pratik Thakar

Coca Cola has released new AI-generated ads.

The soda brand's new holiday campaign — a set of two ads simply titled "Holidays Are Coming" — caught viewers' eyes for the second year in a row, due to the spots appearing to be created by artificial intelligence. Coca Cola's 2024 campaign for the winter holidays, which also appeared to be AI-generated, courted backlash for that reason.

Coca Cola's global vice president

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