Carolina Panthers running back Rico Dowdle (5) breaks away for a long gain with less than a minute left in the game against the Green Bay Packers during their football game Sunday, November 2, 2025, at Lambeau Field in Green Bay, Wisconsin. Carolina won 16-13.

Carolina Panthers running back Rico Dowdle is asking fans to support the Children's Home Society of North Carolina via GoFundMe as a "response" to him getting fined by the NFL.

After Dowdle recreated a slightly NSFW Key & Peele sketch on a Sunday touchdown celebration at Green Bay, the NFL fined the breakout Panthers running back.

Dowdle reacted to said fine by saying he was going to set up a GoFundMe, which ended up hitting the giving platform but as a way for fans to support a charity organization in North Carolina.

"After much thought I've launched a GoFundMe for my fines. Key said I got three pumps but I guess the NFL disagrees," Dowdle wrote on the GoFundMe page.

"Actually, 100% of what is raised through this fundraiser will be sent to Children's Home Society of North Carolina. Children's Home Society promotes the right of every child to a permanent, safe, and loving family. They specialize in education and prevention programs, family preservation, and adoption and foster care."

This is a pretty awesome way for Dowdle to take a funny viral moment and turn it into something great.

This article originally appeared on For The Win: Why Rico Dowdle started a GoFundMe after 'two pumps' fine

Reporting by Cory Woodroof, For The Win / For The Win

USA TODAY Network via Reuters Connect