De la Cruz Ogilvy has been honored with two Golds and one Silver at the 2025 Effie Awards Latin America, held in Cartagena, Colombia, for its campaign ‘Glowing Relief’, created for Alivia Health, Farmacias Plaza, and Alivia Home Delivery.

The campaign focuses on protecting the health of older adults by helping them take their medications safely during power outages—thanks to glow-in-the-dark prescription labels designed to make medication management easier and safer at night.

De la Cruz Ogilvy was the only agency from Puerto Rico to take home awards at this year’s Effies, reaffirming its commitment to effective creativity with purpose—blending business results with meaningful social impact.

Carlos Thompson, President, De la Cruz Ogilvy said, “Winning these awards validates that the mo

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