A new campaign for Lids will feature legendary sportscaster Stephen A. Smith , along with other celebrities and athletes like WWE couple Liv Morgan and Dominik Mysterio , as well as rapper Quavo.

In the first ad for the “ALL CAPS” campaign, Smith is schooling Lids correspondents Quavo and Chase B on reporting. Smith is seen at his desk with Pittsburgh Steelers gear, meanwhile Quavo and Chase B are on-site in a store.

Quavo and Chase B don't understand the nuances of reporting, as they keeping throwing it back to each other, not Smith. “We got caps, and I love all caps,” Quavo says. “I don't discriminize. Back to you, Chase.”

After a few times, Quavo realizes their mistake. “Are we supposed to be saying ‘back to you' this much?” he asks. Chase B replies, “That's how they do it on T

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