In 2026 Ford Racing is leaning into the brand’s roots with assaults on major open-wheel and sports car championships including Formula One, NASCAR and the World Endurance Championship and IMSA Weathertech Sportscar Championship with Mustang.

But wait, there’s more.

Ford will also be off-road racing a Raptor T1+ in Saudia Arabia’s Dakar Rally and a production-based Ford Ranger Raptor in Mexico’s Baja 1000, meaning the Ford factory will be taking on the world’s three major international off-road endurance races (Dakar, Baja, King of the Hammers in California) as well as the trifecta of major sports car endurance races (24 Hours of Le Mans, Rolex 24 Hours of Daytona, 12 Hours of Sebring in Florida).

The assault is confirmation that Ford sees racing as an opportunity to expand its brand — n

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