Not so fast.

Days after Shinola named Ulrich Wohn as its new president , the executive decided not to join the company.

The reason “the transition did not move forward,” according to a statement from the Detroit-based company, was due to “a highly urgent personal matter. Ulrich did not assume the role or officially begin work with Shinola . The company wishes him well and we have no further updates at this time.”

Mark Light, who had been serving as interim president since May 2024, will continue to oversee the brand, Shinola said.

The appointment of Wohn seemed a good fit for Shinola, which is known for its handmade watches , leather goods, jewelry and other lifestyle products.

Wohn has more than two decades of experience in the watch sector, including eight years as president

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