Demi Lovato is in her unbothered era. After years of getting deep about her struggles and journey with fame, the singer is now focused on enjoying herself in every aspect of her career, including her new album, It’s Not That Deep , and the looks she’s been rocking, which influenced her new style collaboration with Amazon Fashion.
“I've been having a lot of fun with fashion and trying new things, so the inspiration [for the collection] was comfortable, affordable clothes that reflected my music style, which is carefree and fun,” she tells Bustle over Zoom ahead of the launch.
Lovato’s new Amazon Essentials range includes over 40 clothing pieces and accessories for all genders that are priced below $100 and perfect for the upcoming holiday season, from patterned maxi dresses to coz

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