Tinder is betting on artificial intelligence to fix a problem it knows too well — falling user engagement. After nine straight quarters of declining paying subscribers, the dating app’s parent company, Match Group, is testing new AI tools that it hopes will help people connect better — and keep swiping. Advertisement

On its latest earnings call, Match Group said it is piloting a feature called Chemistry, designed to get to know users more personally through playful, interactive questions. With users’ consent, the tool can even look at photos stored in their Camera Rolls to get a better sense of their interests and personalities.

The feature is currently being tested in New Zealand and Australia, and CEO Spencer Rascoff said it will become a core part of Tinder’s product experience in 20

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