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DETROIT — Ford Motor is reportedly considering ending production of its all-electric F-150 Lightning pickup truck amid mounting losses and more challenging market conditions for EVs.

The Wall Street Journal first reported the talks Thursday, adding they are ongoing and nothing has been finalized. A source familiar with Ford's product strategy confirmed to CNBC that the company has been evaluating its future EVs amid the company's losses and changing market conditions.

"What I can say is that F-150 Lightning is the best-selling electric pickup truck in the U.S. — despite new competition from CyberTruck, Chevy, GMC, Hummer and Rivian — and delivered record sales in Q3. Right now, we're focused on producing F-

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