Feature: Communication and clarity lead to offensive line success in both the run and pass game, even if it's not always appreciated outside the Rams' building

A heel-click into a first-down signal might be what fans expect from a star wide receiver, but not a 332-pound blocker.

Yet, that's what Rams offensive lineman Steve Avila did in Week 7 after the Rams got the Jaguars' defense to jump across the line. Two weeks later, he hit the Los Angeles Dodgers' Dragon Ball Z celebration when the Rams drew another neutral-zone infraction against the Saints.

"I always tell people, I'm like, 'Dude, no one cares about offensive line,'" Avila said. "So anytime that I have the chance to do something, I'm going to do it. Like, I want to be able to show a little personality on the field, cause we don't really get that many opportunities."

While most observers don't pay the Rams' offensive line much attention, the players and coaches who rely on them to faci