As Bihar is in the middle of a crucial election, the BJP is banking on its long-standing social engineering and record in governance. Dharmendra Pradhan , one of the party’s key strategists, in an exclusive interview with Santwana Bhattacharya , Editor of The New Indian Express , talks about the three pillars of the NDA campaign, the continuing resonance of the ‘jungle raj’ narrative, and the challenge posed by Prashant Kishor. Excerpts:

You are one of BJP’s key strategists for the Bihar election. What are the three major pillars of the BJP’s campaign and narrative?

The NDA’s socio-political engineering goes back to Vajpayeeji’s time. Since 1996, we have built a solid base under the NDA. We have been governing Bihar since 2005 and at the Centre since 2014. Development is our foremo

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