A storied rivalry will add another significant chapter Sunday afternoon when the San Francisco 49ers stare down the Los Angeles Rams at Santa Clara, Calif.

The NFC West foes intend to stand out on top of a conference crowded with contenders. The Rams (6-2) are one of four teams tied for the best record in the NFC, while the 49ers (6-3) are a half-step behind.

The Rams have emerged as a Super Bowl contender behind the play of quarterback Matthew Stafford. The rejuvenated veteran leads the NFL in touchdown passes with 21 and is second in the NFC with 2,147 yards in the air.

"I think he's pushing the ball, I think he's understanding situationally what's the right way to be able to play it," Rams coach Sean McVay said. "I just have total confidence where you can call the game through him, a

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