Disney Consumer Products and Formula 1 are merging the worlds of speed and storytelling with a capsule collection inspired by the Las Vegas Grand Prix — held Nov. 22.

The partnership began about a year ago, after Formula 1 ’s meteoric rise in popularity among U.S. fans, said Tasia Filippatos, president of Disney Consumer Products.

“We’ve been watching the growth of the sport, tracking the incredible fandom that had been growing around the world, in the United States and also in many other countries,” she went on. “We both are big believers in storytelling, and both brands are quite culturally relevant for different ways, but equally impactful.”

The first drop is a 25-piece limited-edition line bringing together the energy of F1 and charm of Mickey & Friends, designed by Disney’

See Full Page