For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of dollars and hundreds of hours.

Grant Lafontaine, the CEO of Whatnot — the primary live shopping company in America that just raised $225 million at an $11.5 billion valuation — sees this ballooning from a hundred billion-dollar market to a trillion-dollar market in the next few years.

“It’s very clear that live shopping in the US is going to be a huge, huge, huge market,” Lafontaine told me. “And it’s definitely going to be one of those shifts we see in e-commerce over the next 5 to 10 years. It’s sort of been happening in Asia over the past decade or so, where upwards of $1 trillion wort

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