New York : A new trend led by Generation Z is reshaping the beauty industry as young shoppers show a growing love for perfumes. Major beauty companies like Coty and Estée Lauder are reporting strong fragrance sales, making perfumes one of the fastest-growing categories in the luxury market this year.

Industry reports show that households with Gen Z members made up nearly 38 percent of fragrance spending in the first half of 2025. This shift has helped perfume sales rise even as other beauty segments such as skincare and makeup slow down.

Estée Lauder’s fragrance business grew by about 14 percent in the quarter ending September, while Coty saw steady demand for popular brands such as Calvin Klein and Hugo Boss. Analysts describe this as a modern version of the “lipstick effect,” where co

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