Key Takeaways

Customers influence trust and buying decisions more than traditional advertising or celebrities.

Empowering regular people to share experiences drives authentic reach and loyal brand advocacy.

Brands win when they co-create stories with their users, not broadcast at them.

Like many leaders, I’ve been fielding questions about AI and its impact on our team’s roles. One of the most honest questions I’ve heard came up at our last town hall: “What if I get so good at using AI that I end up replacing my own role?”

My reply? “If you can make yourself ‘obsolete’ in one area, that’s not the end of your job. That’s the beginning of a new role.”

The conversation captures today’s reality: as AI transforms the way work gets done, we all need to lean in to rethinking our skill sets

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