On one hand, Borderlands 4 had a strong launch. In its opening hours, it had the biggest launch for the entire Borderlands series on PC with over 100K concurrent players on Steam , eventually hitting over 300K on its opening weekend . It hit 2 million units sold in its opening week , and for September 2025, it topped sales charts in the US, becoming one of the best-selling games in the US for 2025 so far . That said, according to Take-Two Interactive boss Strauss Zelnick, sales were " softer " than expected.

In an interview with The Game Business that went live shortly after the announcement that Grand Theft Auto VI was delayed , Zelnick also commented on the sales for Borderlands 4. While Zelnick commended the game's critical reception, he called the commercial success of t

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