What started as a way to make high-end fragrances available to the average consumer has grown into a custom experience that continues to expand across the country.

Olfactory was founded seven years ago in New York City by JJ Vittoria with the intention of making high-quality luxury fragrances accessible and fun. Not only did Vittoria want to make the product have an accessible price point, but he wanted to give consumers access to how perfume is made.

“I had always had a passion for fragrance, and I had that family in the business, so I got to get all these little samples as a kid and played around with them. I always thought that there was a big difference between that side of things, which was more of the lab aspect of fragrance, where the perfumers worked and what they created, and wh

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