There are two things that OutKick founder Clay Travis knows better than most: Sports and President Donald Trump.

Those two merged when Trump, running for reelection in 2020, sought new audiences to reach, and as a sports fan and former owner of the New Jersey Generals in the short-lived United States Football League, he asked to be interviewed on OutKick the Coverage sports talk radio show.

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“Trump wanted to reach nontraditional audiences with his message, especially persuadable men. He knew my audience was filled with diehard sports fans who would also, likely, be open to hearing from him

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