Lane Kiffin is out to generate more funds for Ole Miss with a smart but risky process. Guess what? Ole Miss took the idea from one of its ACC rivals’ books. The problem started when the House v. NCAA settlement just flipped the entire college sports world on its head. Beginning July 1 this year, these schools can cut direct checks to athletes, with each big-time school getting a cap, think around $20.5 million next year. But because of this rule, revenue generation for sports programs hasn’t been easy.

That’s when Dabo Swinney’s Clemson found a loophole to raise funds amid strict rules. Their idea? Selling alcohol during games. Clemson made a fortune during its season opener against LSU. The stadium sold a jaw-dropping 45,045 units of beer and seltzers just during that game, raking i

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