Every Australian knows the feeling of walking into a discount store to buy one thing and stumbling out 15 minutes later overwhelmed, overstimulated, and over it.

Yet we always seem to leave with a few extra purchases too.

And according to experts, that's no accident.

Some Aussies find that kind of discount store experience overwhelming, but they keep coming back because the prices are great.

And they always seem to leave with a few extra purchases.

Leading consumer trends and customer experience expert Amanda Stevens said discount stores embrace "chaotic" in-store experiences to create shopper urgency.

"The 'stack it high, sell it cheap' aesthetic is not an accident, it is a strategy," she told nine.com.au.

"They deliberately lean into visual chaos because it signals value."

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