In a clear division between viewers and critics and an intriguing media case study, All’s Fair , the noisy new Ryan Murphy legal drama starring and executive produced by Kim Kardashian , has delivered Hulu Originals’ biggest scripted series premiere in three years, amassing 3.2M views globally after three days of streaming.

All’s Fair, in which attire mogul and relative acting novice Kardashian is surrounded by such heavy hitters and Murphy regulars as Naomi Watts , Niecy Nash-Betts , Sarah Paulson and Glenn Close as well as rising star Teyana Taylor, premiered on Hulu on Nov. 4 to scathing — including zero-star — reviews. (The show’s Rotten Tomatoes score, initially at 0%, has since climbed to 5%.)

The series already had strong pre-launch awareness through Kardashian’s ma

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