Summary • Maison Margiela's Holiday 2025 campaign, shot by Frank Lebon, features models in silk masks, emphasizing anonymity and showcasing key looks from the Avant-Première SS26 collection. • The collection highlights include the 'Pressed and Foiled' trench coat, bias-cut gowns, metallic Tabi boots, and distorted bags like the 5AC Soft XL.

Under Glenn Martens, Maison Margiela has noticeably stepped up its campaign game. Following up on stunning visuals like the Miley Cyrus campaign unveiled last summer, the holiday 2025 campaign shot by Frank Lebon continues to set the bar high.

With a flurry of metallic confetti and the Maison's numeric logo, all of the models' faces are obscured by silk masks, in line with the very Margiela theme of anonymity. Featuring a curation from the Avant-P

See Full Page