Ryan Ritchie, Director of Lake County’s Office of Tourism, has been elected to the Board of Directors for Destinations Florida. This statewide association represents Florida’s tourism promotion organizations.

Destinations Florida provides advocacy, education, and resources for tourism professionals, ensuring that destination marketing organizations, such as Discover Lake County, have the tools and support needed to strengthen Florida’s tourism economy. Ryan’s appointment reflects his leadership in promoting Lake County as a premier destination for outdoor recreation, sporting events, and authentic Florida experiences.

“I am honored to represent Lake County and our region on the Destinations Florida Board of Directors,” Ryan says. “This will allow me to collaborate with tourism leaders ac

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