DUBAI — Beautyworld Middle East shattered records and spatial boundaries from Oct. 27 to 31, consuming the entire Dubai World Trade Center for the first time in the fair’s 29-year history.

The sprawling event stretched across 1.1 million square feet — the length of 14.5 soccer fields — hosting 85,000 attendees from 178 countries, a 19 percent increase over last year. The scale underscores a powerful shift: the Middle East ’s 18 percent beauty market growth and its rising influence on global fragrance culture.

International beauty brands surged across the show floors. Korean skin care drew standing-room-only crowds, celebrity makeup artist Hung Vanngo gave his first masterclass, and in the bustling fragrance halls niche perfume houses attracted international distributors eager to

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