Over the past few years, solo travel has experienced a surge in popularity. A 2024 Skyscanner survey found that 43% of respondents traveled alone within the last year, with many planning to do so even more in the future. Additionally, on social media, Instagram users have shared over 11.1 million posts using the hashtag #solotravel.

That enthusiasm has extended to cruising. Once considered a vacation for couples or families, cruising has become increasingly appealing to solo travelers—and cruise lines like Norwegian Cruise Line (NCL) have noticed. In a 2023 news release , NCL announced plans to add nearly 1,000 new staterooms designed specifically for solo travelers in 2024.

However, during the company’s recent Third Quarter 2025 Earnings Conference Call, Harry Sommer, president and

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