[Badak Yomgam]

Wellness tourism is a form of travel focussed on promoting health and wellbeing through physical psychological and spiritual activities. Unlike medical tourism, which is reactive, wellness tourism is proactive, aimed at maintaining or improving one’s health. It involves a wide range of activities, including spa treatments, yoga retreats, meditation and healthy eating, all in a setting that encourages relaxation and personal growth.

This type of tourism is deeply interconnected with rural tourism, with rural areas providing the ideal setting and in turn benefiting economically. This relationship is particularly evident when cultures serve as a perfect foundation for a holistic travel experience, moving beyond conventional sightseeing to offer profound personal rejuvenation.

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