Luxury Australian-made label Sally Jones Lingerie has just relaunched under its new name of SJ Lingerie as Sally Jones , the original founder, takes a step back from the business and Katie Rackley moves forward as the new creative director and owner of the brand.

“With the internal changes as well as the new direction of Sally Jones Lingerie, we felt that it was the best possible time to relaunch,” Katie explains, without neglecting Sally’s 20-year experience in the lingerie industry. “We wanted the label to have fresh appeal to new customers but also reflect its heritage.”

While the label specialising in exquisite and sophisticated lingerie pieces will continue using fine fabrics like French lace, delicate silks and Italian tulle, meaning nothing but the finest fabrics as a

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