• Starbucks launched its viral Bearista holiday collectible cup on Thursday, drawing huge crowds. • The craze has created a hot resale market, with Bearistas listed for thousands of dollars on eBay. • Some baristas said aggressive customers, disappointed they couldn't get one, ruined the launch.

For some diehard Starbucks fans, a $7 latte isn't enough of a splurge — they're ready to spend hundreds of dollars on the collectible holiday cup it comes in.

Starbucks' Glass Bearista Cold Cup, which launched and quickly sold out on Thursday at an original price point of $29.95, has evolved from festive holiday merch into an investment item, fueling a resale market usually reserved for designer sneakers and rare toys.

Shortly after launch, eBay was flooded with listings for the beanie-weari

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