“ Deodorant getting kinda pricey..” a post on X viewed over 3 million times reads. That viral post has prompted a discussion online about the fact that deodorant is getting more expensive.

So, are deodorant and other essential personal care products rising in price, and what’s driving the increase?

Why It Matters

President Donald Trump announced sweeping tariffs early in his second term, which have in turn made goods more expensive for American consumers.

Trump has said that these tariffs are necessary to restore U.S. manufacturing and erase the trade deficit with other countries .

Beyond the impact of tariffs, consumers are coping with cost-of-living pressures and inflation. In September, the Consumer Price Index, which is a key measure of inflation across the U.S. economy , r

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