It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer.

John Lewis, Marks and Spencer’s, Sainsbury’s, and Asda are among the big names bidding to have you reach for your tissues (and maybe wallet) with their mini-movies.

It’s a tried and tested Christmas tradition that every November, we’re treated to a short slice of the festive spirit from several of the big high street retailers.

Some are unfathomably sad (think John Lewis’s lonely old man on the moon in 2015), while others try to keep things chipper and upbeat (think Coca-Cola, the inventors of modern Santa).

Despite being adverts, trying to sell things to us, the Christmas variety usually has very little to do with

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