The holiday season may just be beginning, but hating on AI is always in season. Enter a new holiday-themed ad from Coca-Cola that's provoking blowback for its use of generative AI to bring its scenes to life – or at least, that's what it attempted to do.

The commercial is pretty basic. A Coca-Cola truck drives through a wintry landscape and into a snowy town, and forest animals awaken to follow the truck and its soda bottle contents to a lit Christmas tree in a town square. It has a distinctive sheen of AI video generation.

If that sounds familiar, it's because Coca-Cola did pretty much the same thing last year with an AI holiday ad that also touched a nerve. The company is proving that it hasn't learned its lesson or won the hearts and minds of its customers over the past year.

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