Several popular retailers aren't waiting for Black Friday to roll out their biggest deals of the year, giving shoppers more opportunities to save.

Target launched a three-day sales event this week with early Black Friday deals running through Saturday. The retail giant is offering up to 50% off toys, up to 50% off appliances and 40% off holiday decor.

Many shoppers are embracing the extended shopping season, according to Katherine Cullen with the National Retail Federation.

"Consumers like that it allows them to spread out their budget, and avoid the stress of last-minute shopping," Cullen said.

However, despite early deals from Target and other major retailers, many shoppers remain hesitant to purchase items now, worried they might miss better deals later in the season.

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