In a conversation with FE, Anchit Nayar, executive director and CEO, Nykaa Beauty, shares why the capital was a natural next step, the role of education in Nykaa’s success, and what the future holds for India’s fast-evolving beauty landscape. Edited excerpts:

Nykaaland has returned for its third edition—and this time, it has moved to Delhi-NCR. What drove that decision, and how do you see this region as a key market for Nykaa?

After two successful editions in Mumbai, which together saw nearly 40,000 attendees, it became clear that Nykaaland has evolved into the largest beauty festival of its kind in India and one of the largest globally. Delhi-NCR has always been one of Nykaa’s strongest markets, not just in terms of consumption, but in its cultural influence and creator-driven energ

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